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In-app contextual commerce: Perfect storm for shopping wherever, whenever

Retailers get ready and hold on tight. A dramatic confluence of developments is changing the world of mobile commerce and it’s happening very, very fast –brought on by a convergence of technology, social media culture, and a mature payment and fulfillment infrastructure. Prepare for a world where mobile is the main channel for the consumer[…]

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Ad blocking – You don’t need to be afraid of the big bad wolf

There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the harm ad-blocking could do, rather than the very real opportunities the technology presents us with. By now we’re all familiar with the rising howls of those bemoaning the demise of online and[…]

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Use tiny data to delight the mobile native

A lot of the data marketers use for targeting comes from demographic information such as age, race, gender and marital status. It’s pretty static and not very valuable to advertisers trying to surprise and engage with specific individuals. To really tune in, it is necessary to uncover another layer of information that reveals the little[…]

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Mobile ads – Big data meets the big idea

Mobile advertising has reached a point where big data is beginning to line up with the big idea: native ads and content exquisitely targeted to the mobile user’s data signals, screen and circumstances. The key to success is a focus on in-app behavioral signals to determine if the user is a candidate to make a[…]

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How brands succeed and fail with location based ads

  Who, what, when, where, why. Early on in the genesis of mobile native advertising, the ‘where’ part of things caused a lot of excitement. The vision was, ‘We’ll use GPS, or beacons, or Wi-Fi and our app will know that you’re walking by and push an ad to you for this shop.’ But that[…]