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What can Retail learn from the Relational Economy?

These days we really do live in a world of contradictions. On one hand we have lightning fast technology that connects us to everything all the time. But in a lot of ways, it seems like the opposite is true. In terms of human interaction we are more disconnected now than ever. We text people[…]

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5 Brand Activation Tips For Retailers To Cross The Digital-Experiential Divide

In order to drive consumer actions in the moment, it is essential that brands pay attention to where consumers have been on their journey and where they’re going next, be it online or to the mall, and find creative ways to engage. To quote Amanda Hansen’s article in Ad Age: “Brand activation that resonates with[…]