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How Smartphones are changing Public Transit Technology

Smartphones as we think of them today – a hand held device that combines telephony and computing – were first imagined by Nikola Tesla in 1907, though it took until 1992 for the earliest versions to show-up and later evolve through Personal Digital Assistants (remember the Palm Pilot?) and a range of data Symbian-powered devices.[…]

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Ad blocking – You don’t need to be afraid of the big bad wolf

There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the harm ad-blocking could do, rather than the very real opportunities the technology presents us with. By now we’re all familiar with the rising howls of those bemoaning the demise of online and[…]

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Don’t change mobile apps behaviors, service them

Much of the mobile apps user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s usually nothing too glamorous, just lots of utility and practical solutions for everyday life. It is not surprising that those mobile apps that are among the most popular and successful do a good job of servicing[…]

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Use tiny data to delight the mobile native

A lot of the data marketers use for targeting comes from demographic information such as age, race, gender and marital status. It’s pretty static and not very valuable to advertisers trying to surprise and engage with specific individuals. To really tune in, it is necessary to uncover another layer of information that reveals the little[…]

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Mobile ads – Big data meets the big idea

Mobile advertising has reached a point where big data is beginning to line up with the big idea: native ads and content exquisitely targeted to the mobile user’s data signals, screen and circumstances. The key to success is a focus on in-app behavioral signals to determine if the user is a candidate to make a[…]