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In 2016 mobile brand engagement is going to soar

As 2015 ends, mobile commerce is still in its infancy. True, it’s experienced incredible growth, but that growth is just the beginning. Mobile commerce’s share of the total ecommerce pie was about 22% in 2015, according to Statista, and that’s expected to grow to 28% or more in a few years. But the truth is, mobile[…]

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Mobile App Consumers Want Advertisers To Know Them

For a long time, the prevailing wisdom in the mobile world was that there were limited channels and opportunities for brands and publishers to engage consumer app users. To challenge the conventional way of doing things was simply bad business. But the restless demands of alternative device manufacturers and others, coupled with moment-in-time convergence of[…]