The rise of contextual commerce – using data from devices, apps, and websites to provide customers with the ability to make purchases and payments wherever they happen to be online – is all about the confluence of evolving technologies, markets, and consumer trends. As mobile, social media, advertising, and online payment technologies have grown and[…]
Mobile commerce is exploding, driving a flurry of innovations in mobile payments processing. Driven by new global markets, rapid consumer adoption of tablets and smartphones, and significant evolutions in secure mobile payments, mobile commerce now accounts for 7 percent of all e-commerce sales, roughly a 7x increase since 2010. That will rise to more than[…]
250 companies with $25 billion in investment and 55,000 employees are helping mobile developers and publishers build the right apps with the right engagement and the right monetization to win in mobile. And, as we know in 2015, to win in mobile is to win, period. That’s why we’ve produced the Mobile Success Landscape. It’s just[…]
Working with the folks at VB Insight to develop this 2,000+ strong Marketing Technology Universe was fun and challenging.