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How Fallout Shelter Schooled App Marketers On Native, In-App Experiences

The mobile industry is in a race to develop technologies and techniques that will deliver a new generation of native, in-app experiences, with millennials and Gen Z’ers as prize targets. Using fresh, first-person data from in-app behavioral signals to create experience-enhancing content and calls to action is where the magic will be. I use the[…]

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In-app contextual commerce: Perfect storm for shopping wherever, whenever

Retailers get ready and hold on tight. A dramatic confluence of developments is changing the world of mobile commerce and it’s happening very, very fast –brought on by a convergence of technology, social media culture, and a mature payment and fulfillment infrastructure. Prepare for a world where mobile is the main channel for the consumer[…]