Understanding Proximity Data – You’re This Close

What is Proximity Data? Proximity data is location-based data from sensors that are typically placed in indoor environments. It’s gathered and transmitted most often using Bluetooth technology but also via WiFi, NFC and QR-codes. One of the most rapidly growing proximity technologies are beacons, which communicate with user’s smartphones at a very accurate level. There[…]

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Ads And App Monetization – Three Things You’re Still Doing Wrong!

Do you feel like you have app monetization under control? Or is it that thing that keeps you up at night, a constant worry you might be doing it wrong, letting it eat up your time and resources as you blindly try to figure it out? Missed monetization opportunities come down to what publishers are[…]

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Ad blocking – You don’t need to be afraid of the big bad wolf

There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the harm ad-blocking could do, rather than the very real opportunities the technology presents us with. By now we’re all familiar with the rising howls of those bemoaning the demise of online and[…]

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Don’t change mobile apps behaviors, service them

Much of the mobile apps user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s usually nothing too glamorous, just lots of utility and practical solutions for everyday life. It is not surprising that those mobile apps that are among the most popular and successful do a good job of servicing[…]

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Use tiny data to delight the mobile native

A lot of the data marketers use for targeting comes from demographic information such as age, race, gender and marital status. It’s pretty static and not very valuable to advertisers trying to surprise and engage with specific individuals. To really tune in, it is necessary to uncover another layer of information that reveals the little[…]