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How Fallout Shelter Schooled App Marketers On Native, In-App Experiences

The mobile industry is in a race to develop technologies and techniques that will deliver a new generation of native, in-app experiences, with millennials and Gen Z’ers as prize targets. Using fresh, first-person data from in-app behavioral signals to create experience-enhancing content and calls to action is where the magic will be. I use the[…]

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Ads And App Monetization – Three Things You’re Still Doing Wrong!

Do you feel like you have app monetization under control? Or is it that thing that keeps you up at night, a constant worry you might be doing it wrong, letting it eat up your time and resources as you blindly try to figure it out? Missed monetization opportunities come down to what publishers are[…]